outsource seo writer philippines

Published on: October 3, 2023

Outsource SEO Writer From The Philippines: Should You Hire A Filipino Content Creator?

Yesh Quijano


In a time where a strong online presence is synonymous with business success, more companies are turning to a not-so-secret weapon: outsourcing SEO writing from the Philippines.

But why are businesses from various industries gravitating towards this strategy to boost their web traffic and visibility? Is there more to a Filipino content writer than meets the proverbial eye?

Key Takeaways

  • Outsourcing SEO writing to the Philippines offers cost-effective, high-quality content for your website.
  • Skilled, English-speaking writers in the Philippines are adept at creating content tailored to your target audience.
  • Delegating SEO writing tasks to the Philippines frees up your time to concentrate on other aspects of your business.

7 Reasons Why Should You Outsource Content Writing Services In The Philippines

7 reasons to hire a filipino content writer

It's not new knowledge that the Philippines has emerged as a top destination for outsourcing these services, thanks to its highly skilled, English-speaking workforce and cost-effective rates.

And with the right outsourced SEO writer from the Philippines, you can expect to receive high-quality content that adheres to SEO best practices, driving more website traffic and helping you stand out among your competition.

Let's take a look at seven reasons why a Filipino content writer might be perfect for you:

Great Keyword Research Skills and a Deep Understanding of Search Intent

Hiring an outsourced SEO writer in the Philippines can bring numerous benefits to your business. These expert writers fully understand the importance of keyword mapping and research in crafting content that appeals to both your audience and search engines.

By targeting relevant and high-traffic keywords, your content will be more aligned with user intent, improving your website's visibility and authority.

Know How To Implement EEAT

A well-optimized content that follows Search Engine Optimization (SEO) best practices ensures that your website ranks higher in search results.

Philippine SEO writers are trained to create engaging and insightful content that adheres to Google's EEAT guidelines, meaning your content will be not only optimized for keywords but also informative, valuable, and trustworthy.

Creates Linkable Content

Another crucial aspect of gaining domain authority is building high-quality links. SEO writers from the Philippines are skilled in creating content that attracts valuable backlinks, which in turn, strengthens your website's overall authority and ranking.

The combination of strategic keyword targeting, well-crafted content, and effective link building will help your website gain the recognition it deserves.

Highly-Skilled ESL Writers

Outsourcing SEO content writing to the Philippines is beneficial because you get access to a pool of highly skilled ESL writers.

These professionals possess excellent communication skills, ensuring the production of content for your audience. The Philippines is one of the top outsourcing destinations globally, and its workforce is known for its high-level proficiency in English.

Produce Content Consistently

Never worry about an empty content calendar!

Outsourcing your content writing needs to Filipino writers helps your business produce consistent content while maintaining quality.

The country's content writing industry is well-equipped to deliver on-time articles that adhere to your specifications, drive new business to your website, and retain existing customers.

Enables You To Focus On Core Business Processes

By outsourcing content writing to the Philippines, you can focus on your core business processes.

If you're a SaaS provider, maybe that's adding highly-requested features. If you're a local dentist, that's going to be tending to more patients.

With a dedicated team of external content writers, you can spend more time strategizing and growing your business while they create compelling content that meets your needs. This division of work can lead to a more efficient operation and better results for your company.

Lower Costs

One of the most significant advantages of outsourcing to the Philippines is the cost savings.

Operational costs remain low because office space prices, training expenses, and labor rates are generally more affordable than in many Western countries. Relying on a talented pool of content writers can help your business save on in-house team expenses while still receiving top-notch SEO outsourcing services and maintaining high-quality standards.

Get A Free Content Strategy Consultation Today. 🚀

Content Is Now More Important Than Ever!

Today, content has become increasingly important for businesses aiming to boost their online presence. With the recent Google Helpful Content Update and emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), it's clear that creating high-quality content is now more critical than ever.

Here's why creating quality content is now a must-do:

Engaging Content Will Increase Sales

Great content is crucial for your business success. When you outsource SEO content to talented writers from the Philippines, you can expect engaging and insightful content that will capture your target audience's interest.

This helps build trust and credibility, and ultimately, can lead to an increase in sales. By creating captivating website content, you maintain the attention of potential customers, making it more likely for them to engage with your brand.

Search Engine-Optimized Content Generates Organic Traffic

Outsourcing SEO content creation to experienced content writers in the Philippines is a strategic move toward increasing your website's search traffic.

These professionals understand how to incorporate relevant keywords and phrases to make your pages more visible in search engine results. As a result, your web traffic will increase, bringing in potential customers who are actively searching for what your business offers.

Great Content Boosts Your Brand's Visibility

A vital aspect of content marketing is increasing your brand visibility. Creating high-quality, informative content with the help of skilled content creators from the Philippines helps your brand stand out among competitors.

When audiences find your content engaging and useful, they are more likely to share it with others, expanding your reach and establishing your business as an authoritative source within your industry.

Conversion-Optimized Pages That Turn Lookers Into Buyers

Strategically designed pages play a crucial role in converting website visitors into customers or clients. By outsourcing your content writing needs to the Philippines, you collaborate with experts who know how to create conversion-optimized pieces of content.

These professionals will ensure that your web pages are easy to navigate, visually appealing, and have compelling call-to-actions (CTAs) that encourage visitors to take the desired action, whether it's making a purchase, signing up for a newsletter, or contacting your business.

What Types of Content Can I Outsource?

As you consider outsourcing SEO writing to the Philippines, it's important to know what type of content can be effectively outsourced to professionals in this region.

In this section, we will discuss three key types of content that can be outsourced:

Blog Posts

Outsourcing blog posts is a common and effective way to enhance your website's content. SEO writers in the Philippines can assist you with regular blog updates, identify target keywords, and create high-quality articles tailored to your target market.

Landing Pages

SEO writers in the Philippines can help you craft informative, engaging, and keyword-rich landing pages that highlight your products or services.

These writers understand search engine optimization techniques, ensuring that your pages adhere to best practices and are easily discoverable by search engines.

Existing Content Updates & Optimization

In addition to creating new content, you can outsource the update and optimization of your existing content to SEO writers in the Philippines.

These professionals can help you refresh old blog posts or articles by incorporating relevant keywords and updating the information to reflect current trends. This process can improve your website's search traffic, as search engines tend to favor updated and optimized content.

Moreover, these writers can analyze your website's overall content performance, making strategic improvements to boost your website's authority and overall SEO ranking.


The lower labor costs in the country, combined with the highly skilled Filipino workforce, make the Philippines one of the top outsourcing destinations for hiring talented writers and SEO copywriters.

Ultimately, when you opt for outsourced content writers from the Philippines, you gain a strategic advantage that can elevate your business’s online visibility. Plus, you're able to focus on your core operations knowing that your SEO efforts are in capable hands.


How do I find and review the best SEO writers in the Philippines?

To find the best SEO writers in the Philippines, you can start by exploring professional networks such as LinkedIn and posting a job listing on freelancer marketplaces like Upwork or Online Jobs PH.

Look for writers with a proven track record and a strong portfolio of content that delivers results. Additionally, don't forget to read reviews from their previous clients, as this will help gauge their expertise and reliability.

Furthermore, consider reaching out to colleagues or industry groups for personal recommendations, as word-of-mouth often helps in discovering talented professionals.

How do SEO recruiters help in hiring an outsourced SEO writer?

SEO recruiters specialize in matching companies with qualified SEO writers. They have extensive knowledge of industry needs and maintain connections with a wide pool of SEO professionals.

If you want to outsource content writing to the Philippines, a reputable recruiter is an option and can effectively screen candidates based on your specific requirements, which saves you time and effort.

Additionally, they often have access to experienced writers who may not be visible on public job boards or marketplaces, ensuring that you connect with top-notch talent in the field.

On a personal note, however, hiring a recruiter to act as a middle man will only bloat your costs. Just follow the tips on this article and you should be good to go!

How to choose the best SEO content writing company in the Philippines?

To choose the best SEO content writing company in the Philippines, prioritize companies that have a solid track record of delivering high-quality content.

Assess their experience in your specific industry or niche, as subject matter expertise is an integral factor in crafting compelling and targeted content (learn more about EEAT here).

Don't hesitate to ask for client references and case studies to gather insights into their work processes, responsiveness, and overall reliability. Lastly, ensure that the company offers competitive pricing that fits your budget while not compromising on quality.

Can SEO Specialists write my content?

Personally speaking, it's a big boon for your business if you hire an SEO Specialist who can write content professionally.

However, I recommend hiring a dedicated content writer for your online content needs because your SEO might be unable to focus on your website's digital marketing strategy if they're already spending a few hours a day writing blog posts.

Get A Free Content Strategy Consultation Today. 🚀

Start Publishing Blog Posts Today.

6 months from now, you'll look back and say, "I should've done this sooner!"